Caleb Davis
Persona role
About
27
New York
Software Engineer
Bachelor’s
Non-Binary
Single
Meticulous
Assertive
Energetic
Helpful
Creative
Tech Savvy
Goals
To learn meditation through an app.
To be able to track his stress cycles.
To have an outlet for his frustrations and problems and be able to write them down in a journal.
Be able to contact therapists or counsellors when things get too messy.
Pain Points
Long working hours and high stress environment.
Loneliness and lack of meaningful connections.
Feeling out of place and struggling to maintain work-life balance.
Physical and mental toll from prolonged stress.
Difficulty expressing frustrations or seeking help.
Bio
Caleb is a diligent software engineer working at a hotshot startup. He likes reading Medium articles, cares about gender equality, and likes his coffee black. He is regularly stressed and works 60-hour weeks, which has made him physically unfit and gifted him a receding hairline.
He heard about meditation from his colleague and now wishes to try it out for a healthier lifestyle. He would want a mental health app which helps him meditate and track his stress cycles better.
Personality
Introvert
Extrovert
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Thinking
Feeling
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Judging
Prospecting
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Assertive
Turbulent
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Intuitive
Observant
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