Daria Rubanovich
Persona role
About
50
Saint Petersburg, Russia
Logistics Department Manager
Master’s
Female
Single
Meticulous
Assertive
Energetic
Helpful
Creative
Tech Savvy
Motivations
"I am quite optimistic about my current mental health."
Goals
Improve her sleep quality with effective solutions.
Reduce stress and feel more relaxed after work.
Find ways to stay connected with her family abroad.
Pain Points
Constantly worrying about her son's well-being overseas.
Balancing work pressure with personal life.
Struggling to unwind and calm her mind before bed.
Feeling isolated despite her professional success.
Bio
Daria is a middle-aged woman working as a Logistics Department Manager at a multinational corporation in Russia. Due to the tough life of 70s-90s Russia, she has faced tough adversities and grown mentally strong.
She generally has a very optimistic outlook on life. But sometimes, she worries too much about her family, which makes it difficult to sleep at night.
She would be willing to use an app which helps her calm down before sleep by providing solutions, which could help her, for instance, personalized music playlists.
Personality
Introvert
Extrovert
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Thinking
Feeling
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Judging
Prospecting
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Assertive
Turbulent
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Intuitive
Observant
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